The low down on the coaching industry – the good, the bad and the ugly of the coaching industry
There is so much good about personal mentorship and facilitation through coaching I could write a book about it. I know it would have taken me so much longer to get where I wanted to be on my own. There are so many wonderful aspects in the field of personal growth and healing…but also some of the current failings in the industry. One that has already transformed so many people’s lives including my own over the past 20 plus years and one that will continue to have a massive impact because honestly you can’t see what you need when you are under a dark cloud of doubt and fear. It’s also a young industry – in its teenage years, if you will. And teenagers make mistakes. Teenagers go through growing pains. Teenagers need to see the bigger picture.
And I want you to see the bigger picture, too!
So that you can continue to live from the heart, trust in your innate wisdom and gifts and to grow into yourself.
Let me know what you think!
I have had some heated discussions with my peers on how we can contribute to change the pieces we don’t like about our industry and the movement back to heart based business is growing.
That was the driving force behind my global summit “Courageous, Confident, Inspired Women” where I interviewed over 27 change agents around the world doing business their way from kindness and generosity and heart.
More and more women who come to me start by saying they don’t really trust the coaching industry. They share that the marketing they see feels really glitzy and sales-y, as if celebrity coaches are inflating what’s possible as well as what’s really happening in their own business.
They tell me they’re scared of needing to have “Hell Yeah” attitudes in order to succeed, or being inauthentic in order to attract clients. They also admit that they feel pressure to spend what feels like a Godzillion ( a number so big only God knows) dollars in order to receive “formulas” that they sense aren’t really a fit for them.
Hearing all this pisses me off enough to do business differently.
Because I know that there are some not-so-pretty things happening in this industry that I really get triggered by. And I also know that those not-so-pretty things are damaging women, causing more trauma and holding the core wounding of “I am not good enough” in place more than supporting them to shine.
The coaching “noise” is everywhere — over social media, in your inbox, spoken from colleagues. It’s hard to know what’s the Truth and what’s your truth especialling when you are in the big BUT or comparison trap that feed a multi billion dollar industry.
If you’ve been part of my community, you know that over the last few years, I’ve spoken out more and more about what I call “glamour coaching”, false prophets, guru status in so called “consciousness circles” that keep you “hooked in like a cult” and feeling less than and why it is dangerous.
Anyone who wants you to pay them to learn meditation for examples pisses me off Because you shouldn’t have to spend hundreds of thousands to learn to meditate or be deeply happy – you cannot meditate or tap or worse still “poc and pod” yourself into abundance or receive stellar support in your business.
And you shouldn’t have to feel like your sacred & unique business needs to fit into a one size fits all “formula” in order to be successful. So much of all the hype goes so against your true nature to trust what you know and be undefinable or unlimited. Been there done that one until I gave myself the middle finger and turned inwards to uncreate myself again!
And you shouldn’t get down on yourself because you haven’t earned 6 figures overnight.
Here are some insights that I hope will support you in navigating the coaching industry in an empowered, heart core way — with wisdom, confidence, intuition, and a strong sense of your ethics, integrity and authenticity.
I’ve created them because I believe so strongly & deeply in coaching as a tool and in the power of the coaching industry, and I want you to be able to love this field as much as I do:
Don’t believe everything you read
Unfortunately, not everything you read on social media is the “Truth”. There may be some facts that got “left out” from the marketing.
Use your gut knowing rather than judgment when you read things about people who create 6 figures in 3 months or people who work only 4 hours a week but earn 7 figures. Or people who have added 10,000 to their list in 10 days. All of those facts may (or may not) be true, but I guarantee there is more to the story than is being revealed.
Ask yourself – “Is this true?” and feel into that.
Ask your business – “who do I need to BE in order to create success on my terms?’
Remember that one wo/mans success may not be your definition of success.
For example – knowing I can be present for my daughter and work when I want is success for me. For you it may be travelling the world, free of fixed property and possessions.
What is your definition of success?
If money was not a necessity, what would you be doing? Where would you be living and how?
I have seen too many people lose their way when they make it all about the money. When you make money the driving force of your business, you kill your joy and your business.
Rather ask “how can I serve more? How can I lead from generosity? How can I have more money in order to support the thing I most care about? That way when you feel like throwing in the towel on your vision, the big WHY to get running water to rural communities or a safe house for women in abusive relationships or money to the Pachamama tribe to keep big oil companies from destroying the rain forests will motivate you to keep doing what you are doing!
Make your vision BIGGER than your to do list!
Get really honest with yourself by acknowledging your selfish why to work a 4 hour week or travel the world or take 2 months off to play a year and go from there.
I am often told by clients that I am a truth teller, real, raw and authentic. I believe this is one of the reasons why my clients are so happy and successful —
- They know beyond a doubt who they are through the Pathway to Purpose mapping and Mindful change process
- They don’t have an unrealistic expectation to be something they are not and therefore they are pressure-free and judgement-free to follow their calling, which opens up so much more space and energy for persistent & aligned action that leads to results.
Understand that the best kind of business is one that is grown sustainably based on whom YOU are and who you are becoming – that’s living legacy!
Speed and “Now! Now! Now!” are big themes in many coaching circles which through my own personal experience can be a big factor in how easily it is to lose sight of why we choose to do what we do in the first place. While I do love and appreciate when things can more forward at the speed of lightening (& sometimes they absolutely do), I can tell you without a doubt that a successful business is a sustainable one birthed and grown into from the heart.
I’ve seen way too many healers, coaches and entrepreneurs crash and burn because they haven’t created strong foundations in their business by getting really clear on their BIG why and what they stand for.
If you have not yet gone through my 4 part Diamond wealth video series and workbook, you can start there – just go to www.sarahjanediamond.com, opt in and go through the 4 C’s of heart based business.
I believe living into your JOY of business as your LIFE all starts with healing your own core woundings, your adverse childhood experiences and your beliefs around money.
Foundation and persistence is a HUGE part of an entrepreneur’s work, and I believe that anyone that tells you that you don’t have to work to create what you want is wrong. Now, that doesn’t mean you have to work hard, or that you have to suffer. Quite the opposite — the point is to enjoy the work knowing your core essence and your GOLD – I lead my clients back to themselves through my Pathways to Purpose 10 week foundational process, which you can learn more about in my STORE. But it does take effort and energy to create something real.
Earning $100K but spending $80K doesn’t equal business abundance
There has been a trend in the coaching industry towards spending a ton of money on more and more team members, more and more un-necessary programs, more and more applications & technology, more and more bells and whistles.
My husband likes to call me frugal, and he’s right: I just don’t like to waste money – it’s my ancestral Irish/ Jewish inheritance!
I grew my multiple 6-figure business without breaking the bank, and I teach my clients to do the same. Here is a tip to get you started: You shouldn’t be spending more than 40% – 45% of your gross income (unless you are earning less than $20K and you are investing in business support). I am proud to share that I average about a 60% margin.
Price Yourself and Invest in Yourself at rates that feel in alignment with you
Nothing makes me angrier than experts telling new practitioners and entrepreneurs, straight out of the gate, to charge exorbitant rates.
This is usually a surefire way to create disappointment, despair and frustration.
I’m all about charging rates that feel GOOD to you and that help you really step into your value, but jacking up prices that feel out of touch doesn’t actually do that.
If you want to learn more about how to price your offerings with integrity, alignment AND your value intact, book a CLARITY session now http://www.vcita.com/v/sarahjanediamond/online_scheduling?service_id=b5c4bc1f907b8cf0&staff_id=81e1a3920426f6ce.
Don’t Lose Yourself
I have hired a number of coaches over the years, and have received a ton of value from them. I would not have been able to create the business I’ve created without their love and support.
At the same time, there have been many instances where coaches made suggestions that just truly didn’t resonate with me. The suggestions were perhaps the “norm” or the “formula” in the industry, but I knew in my heart that it wouldn’t serve me or my business.
YOU know and understand yourself and your business better than anyone else. Trust yourself before you trust any formulas.
Know that there are MANY, many amazing coaches out there
This is the most important guideline in this article. Despite some of the not-so-great things happening in the coaching industry right now, overall it is a wonderful and magical industry that has broken stereotypes and boundaries, given hope and inspiration to millions, and truly transformed the world. I believe deep down to my toes that the world is a better place thanks to the coaching industry. And I believe it will do much, much, much more good in the decades to come.
If you know you need support in your business and life, don’t approach coaching from a jaded perspective. Know there are so many brilliant coaches out there who can change your life. The trick is to approach it all with some of the tips and pieces of wisdom I’ve given you in this article, and above all else — trust your intuition and love yourself.
Heartful Call to Action
If you want an entrepreneurial journey that honors ALL of who you are, and to market effectively while loving yourself deeply, then you are in the right place. Get in touch for a CLARITY to health, wealth & happiness breakthrough session (my gift to you), and we’ll go deep into finding where you can embrace yourself more fully, where you are now, what is stopping for having success and how to get you to where you want to be with heart, integrity and in your True Nature
Book now – the world is waiting for you, not someone “like” you.